In this world of social media, AI, YouTube, Spotify, and others, many factors can be used to assess the influence of a favourite Latin artist. Ignoring just one of them gives us limited information about their reach and significance for their fans. This situation has created a dilemma for some time now: How can we measure an artist's success and recognition? For this opportunity, we are looking from a different angle. We are going to establish "who the singers with the most presence on social media are." In this case, we'll look at those with the most followers on Instagram. We'll also review their streams to complement the information. Let's see if your favourite Latino artist has made the top 20 in this list.
JLo is the undisputed queen and a true trailblazer for Spanish-language music. She is not only a singer but also an actress, dancer, and businesswoman, which catapulted Latin pop into America with her debut album in 1999. She leads the ranking with 253 million followers on Instagram. In terms of Spotify, she has more than 25 million monthly listeners.
The Colombian queen has been conquering the world and our hearts since the 90s. With a career over 30 years, Shakira continues to be one of the most groundbreaking and explosive artists. With her overwhelming talent and the ability to transform personal experience into art, she holds the second with 90.6 million Instagram followers. Her monthly streaming plays almost triple those of Jennifer Lopez: over 68 million people listen to her every month.
Undoubtedly, 2023 was Karol G's year with her successful double release of Mañana Será Bonito and Mañana Será Bonito (Bichota Season). This is evident in the people who follow the Colombian diva and the incredible turnout for her first tour in the United States. Over 68 million fans follow the Colombian on Instagram, and she has more than 52 million monthly listeners on Spotify.
Camila Cabello captivated us by taking us to «Havana,» and it seems that quite a few of us stayed there with her. She occupies the third position as the most followed Spanish-speaking artist on Instagram. The Cuban singer maintains a spectacular figure of more than 44.3 million monthly listeners on Spotify.
The explosive combination of talent, rhythm, and flavour that Maluma brings has positioned him as one of the leaders of the new generation of reggaeton artists in recent years. He's been a reference first in the Colombian scene and then worldwide. He has amassed 64 million followers on Instagram and 43 million monthly listeners on Spotify.
T he new sensation of Latin music has entered the ranks of veterans in the scene. Although most of Lele Pons' 53.9 million Instagram followers are likely due to the popularity of her videos over the years, the truth is that her latest album, Capitulaciones (2023), with her husband Guaynaa, caused a great sensation. She has almost 3 million monthly listeners on Spotify at the moment.
J Balvin has undoubtedly been one of the figures leading the new wave of reggaeton artists both inside and outside of Colombia, alongside others like Maluma, Karol G, Bad Bunny, and Ozuna. Despite his music break, from which he gradually returns with spaced-out hits, he has accumulated 50.9 million followers on Instagram and more than 52 million monthly listeners on Spotify.
Benito marked a before and after in reggaeton thanks to albums like YHLQMDLG and Un Verano Sin Ti. Works that are already part of pop culture, as he says in «PASIEMPRE,» he's the only one who releases an album, and all the tracks are hits. Bad Bunny has garnered a community that loves him, with 46.4 million followers on Instagram. However, he's the streaming leader alongside Shakira: 66 million listeners dance to the rhythm of his songs and his latest album.
Another of our urban queens in the scene couldn’t be absent from the ranking. Becky G has carved out a special place in the scene as one of the first American artists to stand out in reggaeton with hits like «Mayores» and «Sin Pijama.» Her 37.8 million fans give her unconditional support on Instagram, and more than 30 million monthly listeners on Spotify follow her worldwide.
The Mexican princess of pop knows how to win the audience’s affection, whether by acting in a hit series or making waves as one of the new genre’s references. Danna Paola has a community of 33 million followers on Instagram. Her monthly streaming numbers are a bit lower but still maintain a solid 9.7 million listeners each month on Spotify.
It's hard not to succumb to the charisma and talent of Sebastián Yatra, one of the most recognized talents in the Mexican scene. His song «Vagabundo» has become one of the summer anthems that his more than 29.3 million Instagram followers already know. He's close to the same number of listeners on Spotify: 24.7 million.
Another voice that has revolutionized Spanish music in recent years is Colombian artist Camilo . His song «Vida de Rico» has won the affection of 28.2 million Instagram followers and 20 million monthly listeners. Camilo performed during «The Unveil», introducing Lionel Messi hosted by Inter Miami CF at DRV PNK Stadium on July 2023 in Florida.
The talented Spanish diva was present on our list, even though she's not Latin. She has contributed to the increasing success of Latin Music. Rosalía has a brilliant trajectory. in revolutionizing , inspiring, and creating new paradigms that change the scene. She has 27.8 million Instagram followers and is one of the most listened-to Spanish-speaking artists, with more than 26 million monthly listeners on Spotify.
The Puerto Rican artist is another reference in the scene who has shaped the genre into what it is today: a nest of hit after hit. Ozuna boasts 23.6 million followers on Instagram, and he's one of the most listened-to artists on Spotify, with 41 million monthly listeners.
Probably one of the decade's discoveries, the star producer, Bizarrap has reinvented the role of the producer and elevated the urban scene to another level. No wonder 20-7 million Instagram users follow and support his work. He boasts an impressive number of more than 40 million listeners on Spotify each month.